Taking profit strategies from Times Square corner offices to the basements of startups.

Cara worked feverishly to complete her BA and MBA in 5 years (yes, type-A—we know), and had her first full-time marketing position lined up prior to graduation. She immediately hopped into experience working on franchise business and marketing strategies.

The next journey was working with brands looking to create digital experiences - looking past beautiful websites, Cara started working with startups and conglomerates alike building our immersive apps, events, and more.

The year started with a bang when Cara switched gears to working with brand partnerships like Verizon Wireless and the NFL on social media marketing. Successful social media marketing strategies were top of mind all day every day (even for Vine, remember them?). And then moved over to working with CitiBank and the Rio Olympics on their NYC advertising takeover campaign.

Several years and one more global ad agency later, Cara found herself leaving the agency world to assist startups from New York to LA to Miami in their new business and operations efforts, successfully using the strategies she had learned and applied to some of the world’s most successful brands on fresh businesses across the US.

When Covid hit, individuals across the country began bracing and altering plans to stay afloat during a time of crisis, and sadly, layoffs seemed to be a part of every conversation. Cara used Gibson Business Performance to assist laid off professionals turn their skill sets into profitable freelance ventures.

Gibson Business Performance currently uses tested and proven strategies to define strong business models, brand differentiators, and successful business innovation to work with entrepreneurs and brand managers to sense business strengths, weaknesses, opportunities and threats; solve problems; and scale their businesses to higher profitability year over year.