InnoLab: An accelerator for business and marketing strategy, development, and operations.
Hiring a consultant can be daunting. The Gibson Business Performance team provides expertise and customized solutions for businesses in need of support in business development and operations, marketing strategy, and innovation. We also support businesses on their journey through utilizing data science and behavioural analytics.
Innovation at the forefront
In the past, you designed a product or service and then developed a story to help sell it. Today, great products have innovive-thinking at their core; innovation that is greater than a new marketing strategy, but rather innovation that is built into every element of the service, product, or offer.
In this workshop, we work with your business to find opportunities for innovation and use it to launch your new product or service. Together, we’ll embark on a new way of thinking about your brand story and it’s offer, and how it’s conveyed through experiences, instead of strictly through communications.
This is for the Business that wants to:
Identify the brand’s modern SWOT Analysis and dive deep into the “why”s and “how”s.
Take a fresh look at the target audience and their decision-making behaviour and habits.
Create new streams of steady revenue based on expert target market research.
Establish a new set of short and long term goals for the business.
Find opportunities for innovation and flesh out profitable ideas into profitable plans.
Build a customized marketing strategy roadmap to solidify the business’ innovation refresh.
Ready to Talk?
Our team is standing by to answer any questions and schedule your call.
“We work to inject innovation and fresh strategies to customer research, monetization of offers, brand voice and visual identity, marketing strategy and activation, and more.”
If your business is thirsty for some rejuvenation and innovation, schedule a Complimentary Consultation – do not wait a day, week, quarter longer.
